sprouts 7 months ago
content creator #Psychology & Manipulation

The Diffusion of Innovations Theory | How New Ideas Spread

The Diffusion of Innovations Theory explains how new ideas, products, and trends spread through a community in a predictable pattern.

Introduced by sociologist Everett M. Rogers in 1962, it classifies people into five adopter categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.

Sprouts
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# Health

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